


We are living through a time of incredible, exciting change that will affect us all in many ways. Through a series of in-depth interviews, the Future Fundamentals partnership has captured inspirational ideas and future-facts that will open up our eyes to new perspectives.
From a studio in San Francisco, NGC filmed in-depth interviews with five of the world’s leading thinkers: Chris Luebkeman, Andrew Zolli, Clay Shirky, Howard Rheingold and Peter Schwartz. As futurists, they analyse past and current trends to understand complex change and the bigger picture that lies ahead.
The result? An incredible and insightful international ad campaign showing how we can drive forces of change for the better. The TV commercials bring you face to face with the futurists.
We took the TV interviews and are creating a series of stunning print ads which tell all the individual stories.
In a series of visual and audio podcasts listen to our futurists’ views on our changing world, revealing facts and their intuitions about what lies ahead and how we can plan successfully.
Each of our futurist's have written a long form White Paper on one of the topics featured within the Future Fundamentals partnership. Posing critical questions andanswers, with fascinating debate inbetween, about how we can all ensure and embrace a sustainable future for living going forwards into the future.
'Future Fundamentals' - A World transformed by science and technology By Peter Schwartz
'Future Fundamentals' - Technology New Literacies By Howard Rheingold
'Future Fundamentals' – Plug into the Global Communications Grid By Clay Shirky
'Future Fundamentals' – [y]our future: an urbanized world By Chris H. Leubkamen
'Future Fundamentals' – Considering Communication By Clay Shirky
